Since we have world wide web, every personal and companies want their own homepage, for branding and marketing. A the beginning, we create our own homepage with html.
In web 2.0, we do blogging. Blog updates from time to time, it is more interesting than the static homepage which only update quarterly or once a year. The micro-blogging expand blogging to the mobile world.
Later we build "fan page" as our homepage on Facebook, as Facebook has a community base users. It is more effective to have a fan page as the homepage.
Now in the mobile world, we don't create html homepage. We create mobile apps for branding and marketing. So what's next?
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