Friday, April 10, 2015

My 2 cents on Apple Watch 2015

Apple is going to offer it's first smart watch, Apple Watch for their employee at 50 percent discount. May be Apple don't expect the Apple Watch sell very good in the market.

I am not too worried about the sales figure, Apple always has a group of fans and buyers. Let's wait till the next Apple event for the sales report.

I am going to talk about 2 things that I feel not right for Apple Watch.

I do not have an Apple Watch to try out, I just base on what I saw on the web.

1. Target Audience

Apple designer Jonathan Ive claimed that, "The Swiss watch industry is in trouble." (read here). Look at Apple Watch price range from USD400 to USD15,000 (here).

For lower price range Apple Watch, it may affected those quartz and electronic watch, especially those with some sport features like Suunto, Casio etc.

For the high price market, Apple has Apple Watch Edition series which cost more than USD10k. Since most people are not going to wear 2 watches at the same time, I don't think they will dumped their Rolex watch for Apple smart watch.

For a smart watch with additional function, the older smart watch will be outdated very soon, after Apple came out with new hardware and software.

2. The Watch Face

For me, the watch face is the biggest design flaw. The watch face must be round, not other shape. There are square, rectangle or diamond shape watches out there, but majority are still round in shape.

The moto360 looks like a better design in this category.


Apple Watch could be a fashion, but it will not be a classic, for now.

Apple to offer Watch to employees at half price, CNet

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