Tuesday, November 26, 2013

Secret Recipe offer with WeChat 2013

As celebration of 16th anniversary, Secret Recipe (Malaysia) has a buy 1 free 1 offer through WeChat. You can buy 2 slices of Secret Recipe cake with price of 1 (the higher price if the 2 cakes have different price). The offer is from 16-30 November 2013.

Coupon offer through WeChat

WeChat (微信) is a mobile messenger software from Teccent, to compete with Whatsapp and LINE. WeChat just started with 2-3 years time, with aggressive marketing campaign, WeChat users grown rapidly. WeChat reported to have 300 million users early this year 2013.

WeChat is not just for messenger. WeChat try to include (almost) every function of the other web services into this mobile application. This buy 1 free 1 offer is similar with coupon.

How to get the offer?

The coupon will valid for 1 hour time after activated. Only activate before purchase.

1. Subscribe to Secret Recipe from WeChat
On iPhone for example. WeChat > Contacts > Add > Official Accounts > Search "Secret Recipe" > (Select "Secret Recipe M'sia") > Follow.

2. Activate coupon
WeChat > Contacts > Subscription Accounts > Secret Recipe M'sia > Look for "Secret Recipe Sweet 16th Anniversary Buy 1 Free 1.

Once activated, the coupon will valid for 1 hours. Just show the code to the shop.

WeChat is very aggressive with their marketing. WeChat includes many other features other than just messenger. This coupon feature is just a start, e-commerce and mobile payment will be added in WeChat. WeChat will become a common platform for all mobile services, even I feel is too ambitious for a mobile app to do that.

This coupon offer will be a good promotion for both Secret Recipe and WeChat.

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